Clubhaus reimagines the golf course experience around one simple idea: golfers shouldn’t need to jump between apps, websites, scorecards, and the clubhouse just to play a round. The platform brings tee times, scoring, food ordering, player matching, and course information together in one mobile experience built around the rhythm of the game.
Research
Research focused on how golfers prepare for, play, and move through a typical round. Instead of treating every feature as equally important, the experience was organized around when golfers actually need it.
Before playing, that means finding courses, booking tee times, and connecting with other players. During the round, priorities shift toward scoring, navigation, food ordering, and quick interactions that require minimal attention away from the course.
Strategy
Clubhaus became a central layer between the golfer and the course. Features that traditionally exist across separate platforms were brought into one system while keeping the experience focused on what matters at that moment.
The product was divided around two primary behaviors: Play for the golf experience itself and Order for accessing food and refreshments without disrupting the round.
Experience
Golfers shouldn’t have to stop playing to figure out an interface. Clubhaus uses large touch targets, clear hierarchy, persistent round information, and quick actions designed for short interactions between shots.
The interface prioritizes immediate information while keeping deeper controls accessible when needed, allowing the product to remain useful without competing for the golfer’s attention.
Play
Play acts as the center of the Clubhaus experience. Golfers can find and book tee times, join other players, manage friends, and transition directly into a live round.
Once play begins, Clubhaus becomes a digital course companion with live scoring and round information available throughout all 18 holes.
Live Scorecard
The scorecard was designed around speed. Players can quickly record scores, follow progress across the course, and view the state of their round without navigating through multiple screens.
Information is presented progressively so the interface stays lightweight during play while still giving golfers access to detailed round data when they want it.
Player Matching
Not every golfer arrives with a foursome. Clubhaus introduces player matching as part of the booking experience, helping golfers discover other players based on upcoming rounds and course availability.
Instead of functioning like a separate social network, matching is integrated directly into playing golf—giving every connection a reason to exist.
Ordering & Delivery
Food ordering was designed as part of the round rather than a traditional restaurant checkout experience. Golfers can browse the course menu, add items to an open tab, place an order, and follow its status without leaving the course experience.
Clubhaus reframes delivery around the player’s position on the course, allowing orders to follow the golfer instead of requiring them to leave their round and return to the clubhouse.
System Thinking
The challenge wasn’t simply designing more golf features—it was determining how they should work together.
Booking establishes the round. The round connects the players. Player and course information powers the scorecard. Location supports ordering. Friends feed future rounds.
Clubhaus was designed as a connected system where each interaction creates context for the next.