Master Marketing’s web system was designed to modernize how the company shares information and manages its day-to-day work. The project combines a redesigned public website with a centralized internal portal for resources, projects, documents, and team workflows.
Research
Conducted usability reviews of Master Marketing Sunlow’s outdated website. Employees reported difficulty accessing resources and navigating product lists. Managers cited inconsistent branding across departments.
Define
The goal was to build a unified web system for both customers and employees. Needed clear structure, accessible navigation, and brand cohesion. A dual-purpose solution: modern public site + internal portal.
Ideate
Reorganized navigation labels and simplified category groupings. Polished typography for readability. Enhanced map interactivity with hover details.
Prototype
Developed full Figma prototypes with component-based UI and responsive layouts. Integrated color-coded brand sections for recognition. Added a clean, card-based system for product display.
Test
Shared clickable prototype with internal stakeholders. Feedback praised visual consistency but suggested tighter information hierarchy. Noted improvement in visual scanning.
Iterate
Reorganized navigation labels and simplified category groupings. Polished typography for readability. Enhanced map interactivity with hover details.
Launch
Built and deployed the live MMS website and employee portal. Conducted QA testing for usability and performance. Delivered training materials for staff onboarding.
Evaluate
Reported faster task times and improved team efficiency. The design strengthened brand trust and internal workflow alignment. Project remains active as a central company resource.