Works

Jason's Deli

Works

Jason's Deli

Works

Jason's Deli

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jasonsdeli

Research

Noted outdated visuals and inconsistent brand tone across Jason’s Deli touchpoints. Customers perceived the brand as trustworthy but not modern. Analyzed competitors with stronger digital presence.

Define

The brand needed a refreshed identity that feels approachable and timeless. Aimed to attract younger audiences without alienating loyal customers. Key values: warmth, community, and simplicity.

Ideate

Refined color contrast and packaging patterns. Simplified shapes for easier printing. Introduced a secondary mark for digital applications.

Prototype

Designed a full rebrand kit—logo system, packaging, signage, and UI mockups. Created realistic product renders to visualize the identity in use. Balanced heritage with a minimalist update.

Test

Shared with peers and designers for critique. Feedback showed strong emotional connection to the new look. Adjusted letter spacing and weight for better scalability.

Iterate

Refined color contrast and packaging patterns. Simplified shapes for easier printing. Introduced a secondary mark for digital applications.

Launch

Presented as a brand guidelines deck with mockups with faculty. Designed marketing collateral and promotional visuals. Uploaded final concept to portfolio and sent to Jason's Deli team.

Evaluate

Successfully repositioned Jason’s Deli as a modern comfort brand. Viewers noted its balance between nostalgia and clarity. The redesign reflects design maturity and brand strategy skills.

Research

Noted outdated visuals and inconsistent brand tone across Jason’s Deli touchpoints. Customers perceived the brand as trustworthy but not modern. Analyzed competitors with stronger digital presence.

Define

The brand needed a refreshed identity that feels approachable and timeless. Aimed to attract younger audiences without alienating loyal customers. Key values: warmth, community, and simplicity.

Ideate

Refined color contrast and packaging patterns. Simplified shapes for easier printing. Introduced a secondary mark for digital applications.

Prototype

Designed a full rebrand kit—logo system, packaging, signage, and UI mockups. Created realistic product renders to visualize the identity in use. Balanced heritage with a minimalist update.

Test

Shared with peers and designers for critique. Feedback showed strong emotional connection to the new look. Adjusted letter spacing and weight for better scalability.

Iterate

Refined color contrast and packaging patterns. Simplified shapes for easier printing. Introduced a secondary mark for digital applications.

Launch

Presented as a brand guidelines deck with mockups with faculty. Designed marketing collateral and promotional visuals. Uploaded final concept to portfolio and sent to Jason's Deli team.

Evaluate

Successfully repositioned Jason’s Deli as a modern comfort brand. Viewers noted its balance between nostalgia and clarity. The redesign reflects design maturity and brand strategy skills.

Research

Noted outdated visuals and inconsistent brand tone across Jason’s Deli touchpoints. Customers perceived the brand as trustworthy but not modern. Analyzed competitors with stronger digital presence.

Define

The brand needed a refreshed identity that feels approachable and timeless. Aimed to attract younger audiences without alienating loyal customers. Key values: warmth, community, and simplicity.

Ideate

Refined color contrast and packaging patterns. Simplified shapes for easier printing. Introduced a secondary mark for digital applications.

Prototype

Designed a full rebrand kit—logo system, packaging, signage, and UI mockups. Created realistic product renders to visualize the identity in use. Balanced heritage with a minimalist update.

Test

Shared with peers and designers for critique. Feedback showed strong emotional connection to the new look. Adjusted letter spacing and weight for better scalability.

Iterate

Refined color contrast and packaging patterns. Simplified shapes for easier printing. Introduced a secondary mark for digital applications.

Launch

Presented as a brand guidelines deck with mockups with faculty. Designed marketing collateral and promotional visuals. Uploaded final concept to portfolio and sent to Jason's Deli team.

Evaluate

Successfully repositioned Jason’s Deli as a modern comfort brand. Viewers noted its balance between nostalgia and clarity. The redesign reflects design maturity and brand strategy skills.