Spotify UX
Spotify UX
Spotify UX
Spotify UX
Research
Interviewed Spotify users who wanted more control, connection, and personalization. Many felt disconnected from friends’ music activity. Others wished to browse by mood rather than genre.
Define
The redesign aimed to enhance social connection and emotional discovery. Users needed a smoother experience that still felt familiar. Accessibility and content hierarchy were key priorities.
Ideate
Simplified chat flow and adjusted contrast for better readability. Streamlined home screen organization. Added animated transitions to make browsing more immersive.
Prototype
Built high-fidelity Figma prototypes with reorganized navigation and new features. Integrated mood buttons and a redesigned “Now Playing” screen. Used green accent gradients to modernize the brand.
Test
Gathered qualitative feedback through remote tests. Users loved the new social touchpoints. Some requested clearer messaging between chat and group listening.
Iterate
Simplified chat flow and adjusted contrast for better readability. Streamlined home screen organization. Added animated transitions to make browsing more immersive.
Launch
Released interactive prototype showcasing all new features. Shared as a UX case study emphasizing innovation in emotional design. Included comparison slides showing improvements over the original UI.
Evaluate
Viewers praised its foresight—many of its features later appeared in official Spotify updates. The project reinforced confidence in my ability to anticipate industry trends. It became one of my strongest mobile UX case studies.
Research
Interviewed Spotify users who wanted more control, connection, and personalization. Many felt disconnected from friends’ music activity. Others wished to browse by mood rather than genre.
Define
The redesign aimed to enhance social connection and emotional discovery. Users needed a smoother experience that still felt familiar. Accessibility and content hierarchy were key priorities.
Ideate
Simplified chat flow and adjusted contrast for better readability. Streamlined home screen organization. Added animated transitions to make browsing more immersive.
Prototype
Built high-fidelity Figma prototypes with reorganized navigation and new features. Integrated mood buttons and a redesigned “Now Playing” screen. Used green accent gradients to modernize the brand.
Test
Gathered qualitative feedback through remote tests. Users loved the new social touchpoints. Some requested clearer messaging between chat and group listening.
Iterate
Simplified chat flow and adjusted contrast for better readability. Streamlined home screen organization. Added animated transitions to make browsing more immersive.
Launch
Released interactive prototype showcasing all new features. Shared as a UX case study emphasizing innovation in emotional design. Included comparison slides showing improvements over the original UI.
Evaluate
Viewers praised its foresight—many of its features later appeared in official Spotify updates. The project reinforced confidence in my ability to anticipate industry trends. It became one of my strongest mobile UX case studies.
Research
Interviewed Spotify users who wanted more control, connection, and personalization. Many felt disconnected from friends’ music activity. Others wished to browse by mood rather than genre.
Define
The redesign aimed to enhance social connection and emotional discovery. Users needed a smoother experience that still felt familiar. Accessibility and content hierarchy were key priorities.
Ideate
Simplified chat flow and adjusted contrast for better readability. Streamlined home screen organization. Added animated transitions to make browsing more immersive.
Prototype
Built high-fidelity Figma prototypes with reorganized navigation and new features. Integrated mood buttons and a redesigned “Now Playing” screen. Used green accent gradients to modernize the brand.
Test
Gathered qualitative feedback through remote tests. Users loved the new social touchpoints. Some requested clearer messaging between chat and group listening.
Iterate
Simplified chat flow and adjusted contrast for better readability. Streamlined home screen organization. Added animated transitions to make browsing more immersive.
Launch
Released interactive prototype showcasing all new features. Shared as a UX case study emphasizing innovation in emotional design. Included comparison slides showing improvements over the original UI.
Evaluate
Viewers praised its foresight—many of its features later appeared in official Spotify updates. The project reinforced confidence in my ability to anticipate industry trends. It became one of my strongest mobile UX case studies.
Spotify UX
Spotify UX
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