Works

Sals Deli & Grill

Works

Sals Deli & Grill

Works

Sals Deli & Grill

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Sal's Deli

Research

Interviewed customers frustrated by the restaurant’s dated website and unclear online menu. Observed inconsistent design elements across pages. Found that users valued images and easy contact options most.

Define

The site needed to communicate freshness, authenticity, and simplicity. Aimed to improve clarity, visual appeal, and mobile usability. Focused on making the food the hero.

Ideate

Refined button hierarchy and added a “Call-to-Order” button. Improved mobile layout for thumb accessibility. Enhanced text contrast for better readability.

Prototype

Built Figma mockups with responsive breakpoints and modular sections. Added hero imagery with appetizing food visuals. Designed simplified navigation with clear call-to-action buttons.

Test

Conducted informal usability reviews with local users. They praised the modern aesthetic and fast-loading design. Requested more obvious contact and order links.

Iterate

Refined button hierarchy and added a “Call-to-Order” button. Improved mobile layout for thumb accessibility. Enhanced text contrast for better readability.

Launch

Published the final live site (salsdeligrill.com). Ensured responsiveness and performance across devices. Delivered documentation and visual assets for future updates.

Evaluate

Site visits and engagement increased post-launch. Users described it as “simple, professional, and mouthwatering.” The project demonstrated UX’s role in elevating small business visibility.

Research

Define

The site needed to communicate freshness, authenticity, and simplicity. Aimed to improve clarity, visual appeal, and mobile usability. Focused on making the food the hero.

Ideate

Refined button hierarchy and added a “Call-to-Order” button. Improved mobile layout for thumb accessibility. Enhanced text contrast for better readability.

Prototype

Built Figma mockups with responsive breakpoints and modular sections. Added hero imagery with appetizing food visuals. Designed simplified navigation with clear call-to-action buttons.

Test

Conducted informal usability reviews with local users. They praised the modern aesthetic and fast-loading design. Requested more obvious contact and order links.

Iterate

Refined button hierarchy and added a “Call-to-Order” button. Improved mobile layout for thumb accessibility. Enhanced text contrast for better readability.

Launch

Published the final live site (salsdeligrill.com). Ensured responsiveness and performance across devices. Delivered documentation and visual assets for future updates.

Evaluate

Site visits and engagement increased post-launch. Users described it as “simple, professional, and mouthwatering.” The project demonstrated UX’s role in elevating small business visibility.

Research

Define

The site needed to communicate freshness, authenticity, and simplicity. Aimed to improve clarity, visual appeal, and mobile usability. Focused on making the food the hero.

Ideate

Refined button hierarchy and added a “Call-to-Order” button. Improved mobile layout for thumb accessibility. Enhanced text contrast for better readability.

Prototype

Built Figma mockups with responsive breakpoints and modular sections. Added hero imagery with appetizing food visuals. Designed simplified navigation with clear call-to-action buttons.

Test

Conducted informal usability reviews with local users. They praised the modern aesthetic and fast-loading design. Requested more obvious contact and order links.

Iterate

Refined button hierarchy and added a “Call-to-Order” button. Improved mobile layout for thumb accessibility. Enhanced text contrast for better readability.

Launch

Published the final live site (salsdeligrill.com). Ensured responsiveness and performance across devices. Delivered documentation and visual assets for future updates.

Evaluate

Site visits and engagement increased post-launch. Users described it as “simple, professional, and mouthwatering.” The project demonstrated UX’s role in elevating small business visibility.