Taco Bellusion
Taco Bellusion
Taco Bellusion
Taco Bellusion
Research
Noticed fast-food interiors were designed for quick turnover, not comfort or creativity. Surveyed users who wanted vibrant, relaxed dining experiences. Taco Bell’s Gen Z audience craved more immersive spaces.
Define
The brand needed a reimagined lounge concept that merged food, culture, and aesthetic appeal. The focus was on extending stay time through ambiance. The goal was to translate Taco Bell’s identity into an experiential space.
Ideate
Refined lighting zones for a more balanced glow. Adjusted wall texture reflectivity for realism. Introduced themed signage inspired by Taco Bell’s brand language.
Prototype
Created a detailed 3D model of the “Taco Bellusion Lounge.” Included reflective materials and layered LED lighting. Used spatial rendering software to simulate lighting at different times of day.
Test
Gathered peer and faculty feedback on layout and tone. Suggestions included adding softer light transitions. Analyzed movement flow to improve seating clusters.
Iterate
Refined lighting zones for a more balanced glow. Adjusted wall texture reflectivity for realism. Introduced themed signage inspired by Taco Bell’s brand language.
Launch
Rendered high-resolution visuals and animations showcasing the interior. Created presentation boards highlighting mood, form, and function. Delivered as a full 3D UX spatial design project.
Evaluate
The project stood out for translating a digital brand into physical experience. It demonstrated environmental storytelling and emotional design. Audiences connected it to a futuristic take on dining UX.
Research
Noticed fast-food interiors were designed for quick turnover, not comfort or creativity. Surveyed users who wanted vibrant, relaxed dining experiences. Taco Bell’s Gen Z audience craved more immersive spaces.
Define
The brand needed a reimagined lounge concept that merged food, culture, and aesthetic appeal. The focus was on extending stay time through ambiance. The goal was to translate Taco Bell’s identity into an experiential space.
Ideate
Refined lighting zones for a more balanced glow. Adjusted wall texture reflectivity for realism. Introduced themed signage inspired by Taco Bell’s brand language.
Prototype
Created a detailed 3D model of the “Taco Bellusion Lounge.” Included reflective materials and layered LED lighting. Used spatial rendering software to simulate lighting at different times of day.
Test
Gathered peer and faculty feedback on layout and tone. Suggestions included adding softer light transitions. Analyzed movement flow to improve seating clusters.
Iterate
Refined lighting zones for a more balanced glow. Adjusted wall texture reflectivity for realism. Introduced themed signage inspired by Taco Bell’s brand language.
Launch
Rendered high-resolution visuals and animations showcasing the interior. Created presentation boards highlighting mood, form, and function. Delivered as a full 3D UX spatial design project.
Evaluate
The project stood out for translating a digital brand into physical experience. It demonstrated environmental storytelling and emotional design. Audiences connected it to a futuristic take on dining UX.
Research
Noticed fast-food interiors were designed for quick turnover, not comfort or creativity. Surveyed users who wanted vibrant, relaxed dining experiences. Taco Bell’s Gen Z audience craved more immersive spaces.
Define
The brand needed a reimagined lounge concept that merged food, culture, and aesthetic appeal. The focus was on extending stay time through ambiance. The goal was to translate Taco Bell’s identity into an experiential space.
Ideate
Refined lighting zones for a more balanced glow. Adjusted wall texture reflectivity for realism. Introduced themed signage inspired by Taco Bell’s brand language.
Prototype
Created a detailed 3D model of the “Taco Bellusion Lounge.” Included reflective materials and layered LED lighting. Used spatial rendering software to simulate lighting at different times of day.
Test
Gathered peer and faculty feedback on layout and tone. Suggestions included adding softer light transitions. Analyzed movement flow to improve seating clusters.
Iterate
Refined lighting zones for a more balanced glow. Adjusted wall texture reflectivity for realism. Introduced themed signage inspired by Taco Bell’s brand language.
Launch
Rendered high-resolution visuals and animations showcasing the interior. Created presentation boards highlighting mood, form, and function. Delivered as a full 3D UX spatial design project.
Evaluate
The project stood out for translating a digital brand into physical experience. It demonstrated environmental storytelling and emotional design. Audiences connected it to a futuristic take on dining UX.
Taco Bellusion
Taco Bellusion
Looking for more?
